Autobody News Staff | Autobody News|
” Through his time in the collision repair industry, CEO Joe Morella has always operated his stores under one motto: people first.
Starting as an estimator many years ago, Joe Morella, now CEO of Puget Collision, would have never pictured the path he has taken in the collision repair industry to become the owner of more than 50 CARSTAR and Fix Auto USA locations in Colorado, Washington, Oregon and California.
Through his education in business administration partnered with his longstanding industry experience ranging from estimator to operations manager and regional VP, Morella was able to build a career in collision repair. In 2022, Puget Collision became a part of the CARSTAR and Fix Auto USA franchise family with the purchase of 18 locations, and has since expanded the Puget Collision MSO group to become a dynamo in the Northwest.
Puget Collision’s most recent acquisitions included four CARSTAR locations in Colorado and 10 Auto Center Auto Body locations in California. For the Auto Center Auto Body locations, facilities that are part of the larger Fix Auto USA network, this was a coming home story for the brand, as these founding locations moved to the hands of another owner-operator.”
